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How To Add Google Analytics To WordPress in 2020

By: Rafal Kukla Updated on: July 8, 2020

If you aren't sure what Google Analytics is, don't have it installed or you've installed it on your Wordpress site, but never look at the data then this post is probably for you.

Although many have difficulty believing, there are still websites that do not use Google Analytics (or any analytics, for that matter) to calculate their traffic. In this article, we'll look at Google Analytics from the viewpoint of the absolute beginner.

Please take a look below at Why you need Google Analytics, how to install it on your WordPress site, the importance of GA for business, and how to get a Google Analytics Certification.

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Why You Need Google Analytics

To Understand Where Your Customers Come From, You must first understand where your referral traffic is coming from before creating a marketing strategy. Setting up Google Analytics properly will take you to the exact source of where your visitor came from.

Understanding Which Geographical Areas Generate The Most Traffic

Understanding where your clients come from will allow you formulate marketing strategies and approaches that fix any customer targeting issues you may have. You will also be able to gauge if the products/services have any new growth area potential. Let's presume the company sells winter clothes.

You will know your core customers will be people from areas that experience a harsh winter. Accordingly, you can develop campaigns/promotions, design products or put out content for these customers. The company will thus be able to retain old customers and increase the number of new customers.

Making and Monitoring More Successful Campaigns

Using acquired data, you will be able to create better ad campaigns, gain better marketing knowledge and use the findings of the analytics to make future ad or marketing campaigns for your Wordpress site more successful.

To Monitor Your Goals

Goals can calculate how well your WordPress site achieves your target objectives. A goal is usually set to measure conversion rates; higher conversion rates will lead your business to success.

Find They Keywords That Work Best For Your Site

You need to be visible on Google to attract the relevant traffic that your online business requires. To do this, you need to target the right keywords and search terms in the content of your website. Google Analytics lets you see which keywords attract a lot of customers and also allows you to see which of your keywords is dead in the water. The Acquisition tab gives you a rundown of every search query that directs visitors to your site.

To Check Out And Monitor Your Competitors

GA gives you insights into the study of your competitors. You should equate the traffic figures with your competitor's to see how much traffic your rival is getting compared to yourself and will give you insights into how to build a better marketing and seo strategy.

Gain Knowlege About The Content You Should Be Creating

Good content is key to reaching new customer bases. For this purpose companies develop insightful blogs, new webpages, social media engagement and infographics that can add value to the business. You can monitor keywords and then streamline your content to suit your needs.

How To Install Google Analytics On Your Wordpress Site

If you decide against using a plugin, it's pretty easy to add a Google Analytics code directly to your WordPress theme using your header.php file.

But, if you're going the manual road, you'll need to use a WordPress child theme. Otherwise, every time you change your WordPress theme, your tracking code will get overwritten.

To install Analytics manually, paste your Google Analytics Tracking Code right before the closing </head> tag in your header.php file.

Find Your Google Analytics Code

To locate your Google Analytics Tracking Code, go to your Google Analytics account. Then:

  • Click the Gear icon to access your admin page
  • Choose Tracking Info to expand the list
  • Choose Tracking Code
Google Analytics
Look for the script inside the Website Tracking box on the next screen.
Google Analytics

To add the code follow these 4 steps:

  • Go to Appearance
  • Then Editor
  • Select the header.php file for your child theme.
  • Paste the Google Analytics Tracking Code right before the </head> tag in the Editor
Google Analytics

Once you have done this, please click update file. Republish your site and your tracking code will then be live and active on your Wordpress site.

Another option would be to add a free plugin like Header and Footer. This will allow you to easily add and change your code into your Wordpress header without the need to manually install it like above. You could also use other Wordpress themes and wouldn’t be limited to the child themes.

You can also install plugins like this ones below: 

The Importance Of Google Analytics For Business

Google Analytics is a very important tool for digital marketing but is severely underused by most businesses. GA helps you to calculate the outcomes of individual campaigns in real-time, align customer data with previous periods, and much more.

Businesses ould use the tool to compare month by month sales to see which of their marketing campaigns is working and which campaigns are not. Once a business has a set strategy, they will be able to lower their ad expenses and generate more sales leads.

How To Get A Google Analytics Certification

Google Partners is an online channel for the connections and partnerships between Google and digital marketers and digital agencies. The Google Analytics Partner Exam (GAIQ) can only be taken by signed-up Google Partners, so you'll need to apply to join.

You can learn more and register here.

Sign up to Google Partners

Security issues can be easily avoided by choosing the best Wordpress hosting provider or WordPress Manager for your website; this will ensure that your site is hosted on a safe platform and is on properly secured servers that can block the most common attacks.

Google Analytics Revision Tools

If you need more revision before taking your google analytics test, then you can find lots of information on the following sites:

Free Google Analytics Course For Beginners - Click Here
Free Advanced Course - Click Here
Take A Mock Test Before You Sit Your Exam or If You Fail - Click Here

Installing Google Analytics on your Wordpress site will surely help you grow and maintain your target market.

Summary

The benefits of having Google Analytics on your site outweigh the cons of having to install it, and so it's definitely worth having on your website. GA is a simple copy and paste of code that is pretty simple to install. It helps improve your marketing campaigns and lets you know where your site visitors and customers are located. It informs you about what your top-performing content is, all for free! You'd be pretty silly not to utilise it.

If you need expert help installing your Google Analytics code, you may benefit from our WordPress management services. Click Here to take a look.

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